This is one of those moments where I really question how a team of intelligent adults can get together and no one thought this was a bad idea. If there was a guy who told them not to do this, I hope they are giving him a freaking raise. It's bad enough Bud Light has been in hot water for this campaign before when they stated you should 'pinch people who aren't #upforwhatever" creating a separate onslaught of social media rage!
How do companies go so wrong? How does a team hired specifically to understand social climates and trends decide this is a good slogan?
These questions I will probably never have the answer to. If I was running Bud Light's marketing campaigns I would probably nix the "Up for Whatever" campaign all together and focus on drinking responsibly, it's less exciting but companies forget your marketing campaign should be tailored to what you consumers want from you, not always what you want to give them.

I stand by the statement I made in my aforementioned post  regarding social media or really any marketing fail. This will not kill Bud Light, it will probably still be the go to beer for 20 something parties. At the end of the day a marketing mistake does not change the 2 reasons most consumers buy their product; it's still cheap and it's still beer. Also I don't think anyone is going to stop buying Bud Light over what was obviously an error, I mean what company is going to purposefully put out a statement they think insinuates it's okay to rape someone. Only a group of out of touch idiots would put that slogan anywhere near a companies product! Oh wait.....

Anyways, I may have joined in on the Twitter fun as well!

Well I hope you all had a laugh and a great Tuesday! Here's to hoping my own marketing efforts never end up on one my own fail lists! (This statement is made extremely ironic by the fact that I used the incorrect your above...I should always have my sister-in-law Jillian edit all my tweets before I publish them). #howdoyoumissthatheather

Love you all!

I will let you all know as soon as that is up and running! Other than those things we have been busy working on our real jobs! Both of which have been insanely busy, however, busy is good (as my dad would tell me)! 


 So the most exciting thing that has happened in the last few weeks is our housemates had their baby! 


Thatcher Finn Callahan was born 4/16 at 6:30am. He is the most precious little baby. You know, most new born babies are not cute, lets be real, normally they’re puffy, red, and sometimes have some seriously ,mis-shapen heads, then normally in a week or so they become an actually cute baby. Thatcher, however, came out adorable. I know I am probably biased but, he is just perfect. They just came home today ( I am writing this on Monday) and I am excited to have them back. As nice as it was to have the house to ourselves for a few days, we definitely missed them! We kept joking that we felt like “Empty nesters” with them gone! That basically sums up what we’ve been working on lately! I am sure there will be more exciting things to share with you soon! Hope you all are having a fabulous Wednesday!

Photo Credit: Andy Cox

I've been really wanting to expand my blush and bronzer collection so I was very excited to pick this Contouring Blush & Bronzing Powder. Now, this is definitely a product I am still learning to use, as far as the contouring part goes. However, the colors are super nice, I love, this blush color! 

Photo Credit: Andy Cox

Photo Credit: Andy Cox

Photo Credit: Andy Cox

Photo Credit: Andy Cox

Photo Credit: Andy Cox

Photo Credit: Andy Cox

Photo Credit: Andy Cox

Alright, grab some coffee and take a seat because this will probably be a long one. When I am working my phone is normally playing 1 of 2 things, Netflix or Podcasts. I love podcasts, there are days I listen to them all day long. So I wanted to share with you a list of my absolute favorites. I was thinking of narrowing these down to a top 5 but, I am not sure it's possible, I just like too many things.These are not necessarily in order from favorite to least favorite, just a list of my collective favorites.

So here it goes:

The Liturgists Podcast:


Nerdist:
Okay so we're taking a real sharp turn the other direction here. So basically I think this is one of the most fantastic podcasts out there. It's also different from any other one I listen to, while most of the podcasts I listen to are mostly story based or education, here it is "interview" style while they all sit and nerd out about things. The hosts are hysterical, they choose amazing guests, and have great conversations with them. The main host is Chris Hardwick, who had sort of evolved into King of the Nerds (I think                                                       he said once he hates this title but, it's just kinda true). I would                                                           not suggest this podcast for everyone, as it does have some                                                             inappropriate language but, it is probably one of my absolute                                                           favorites and will most definitely make you laugh. This is my and                                                       Andy's go to road-trip podcast.

Stuff you Should Know:

This might be my all time favorite podcast, it was definitely the first one I started listening to. I basically like all the things from the How Stuff Works team but this is my favorite.  The hosts Chuck and Josh, cover a wide variety of topics from How Ebola works to How Toothbrushes Work. They dive into the history of each topic they cover, add in some humor, and create 30-40 minutes of awesome. This is another one that is one of my and Andy's go to podcasts. 






This American Life

I'm really not even sure how to talk about This American Life, the podcast its self is probably one you've already heard of and  Ira Glass is practically a legend in the radio world. However, it is one of my favorites so I am going to sit here and gush about it anyways. I think the way they tell stories on this show is incredible. 

Intelligence Squared 
Not everyone will enjoy listening to 1-2 hour debates on a variety of hot button issues but, this is one of my favorite things to listen to. I really value knowledge and having an understanding on where each side is coming from and using facts from both sides of the argument to draw an educated conclusion on a subject. This totally gives me the ability to do that, they take well educated authorities on each side of a subject and have well crafted debates. I have learned a lot from listening to this and have even had it change my opinion in a few cases. I would sincerely encourage every one to listen to this one. 


Planet Money
I got hooked on this podcast back in 2013 when they did a project following how a t-shirt was made from cotton to completely produced. They went into this incredible break down of the whole process, I found it super interesting and have been listening since. You can see the specific story I'm talking about here. This podcast basically delves into all things Economy, from how a t-shirt is made to the college debt problems. If you want to stay updated on what's going on in the economy in a fun way, I would suggest this podcast. 



Radio Lab


Again, this podcast was suggested by Josh (thanks again). This is probably one of the most interesting to listen to. I'm having a really hard time describing this one to you.  So I'm going to steal this from Wikipedia "Hosted by Jad Abumrad and Robert Krulwich, the show focuses on topics of a scientific and philosophical nature. The show attempts to approach broad, difficult topics such as "time" and "morality" in an accessible and light-hearted manner and with a distinctive                                                           audio production style." You really need to just go listen to it.




Okay  if you've held on this long, the runners-up include, Stuff Mom Never Told You, Criminal, Serial, Wait, Wait Don't Tell Me, Comedy Bang-Bang, Science Friday, Memory Palace, Car Talk, 99% Invisible, and TED Radio Hour. There's so many more I listen to but this is already wayyy to long and now that I have listed all these I now want to do this list over. So I'll end here.

If you have any podcast suggestions for me be sure to leave a comment here, on Facebook, or @ reply me on Twitter(@Maybe_Heather)!

Love you all!

I will definitely be posting the recipe for these mussels once I have refined it a bit, they were so dang good.

I have never felt more like a Hipster in my life, I am currently sitting in a coffee shop, listening to NPR, drinking cold brew coffee....writing a blog post! Who am I?

I am not really sure of what the whole point of this post is other to sit here on my laptop and type to look like I'm doing something! Today is my "get the heck out of the house day", this is the first of hopefully many. There are many, many perks of working from home however, there are a few drawbacks, it can be difficult to concentrate at times because there are so many distractions, it can get a bit lonely not seeing people, it can be a bit hard to motivate yourself to work when there is the option to cuddle up in all your blankets and binge watch Netflix, and when you share only 1 car with your husband...you never leave the house! So, for my mental health, Andy and I decided 1 day a week he would drop me of in Glens Falls for the day so I can sit in a coffee shop and look like the freaking coolest hipster ever. Also it's just to break up the monotony of sitting at home all the time, it's only been like 30 minutes but, so far I like it. I am really hoping this will help my productivity levels during the last few days of the week, because seriously by Friday (by Friday I really mean Monday afternoon) the motivation level is gone.


I'm sure you would all find it hysterical that I'm trying real hard to get some cool selfies because there is a really great giant mirror in the room I am sitting in, however, people keep coming in here! Dang it guys!
This is the only one I was able to snap...and it's not even that great.


Well that's all this Wednesday folks! See you Friday :)



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